FROM AMAZONIAN INNOVATION TO U.S. SHELVES
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FROM AMAZONIAN INNOVATION TO U.S. SHELVES


Açaí has long been celebrated worldwide for its pulp, but a new revolution is reshaping the way we experience this iconic fruit. In Brazil, Engenho Café de Açaí pioneered the transformation of açaí beans into a rich, aromatic coffee alternative. Recently featured in national business media for its export agreements, Engenho has become a symbol of Amazonian innovation.

Now, this movement crosses borders through its official partnership with Tupan Beverages. Based in the U.S., Tupan is the first brand to translate this breakthrough ingredient into a full lifestyle portfolio.

THE OFFICIAL PARTNERSHIP: ENGENHO AND TUPAN  

Tupan founders and the Engenho Café de Açaí team celebrating the official partnership to bring açaí bean coffee and ready-to-drink beverages to the U.S.

Engenho Café de Açaí is the official supplier of Tupan, ensuring authenticity, quality, and traceability from the Amazon to every product. Together, they close the loop: Brazilian innovation and fair-trade sourcing meet U.S. branding, certification, and distribution.

The partnership signing included not only the founders of Tupan and Engenho but also the presence of Senator Randolfe Rodrigues, reinforcing the political and institutional support for this Amazonian innovation. His attendance underscored the national relevance of açaí coffee as a sustainable export with global potential.

With Engenho as its foundation, Tupan guarantees that every sip supports Amazonian communities, reduces waste, and delivers uncompromising quality.

FROM COFFEE TO BEVERAGES: TWO WAYS TO EXPERIENCE THE AMAZON  

Tupan brings açaí beans to life in two distinct formats:  

**Açaí Coffee (Powder)** – A clean, functional alternative to coffee. Caffeine-free, antioxidant-rich, and gut-friendly, perfect for daily rituals.  

**Açaí Brews (Ready-to-Drink)** – Original, Pineapple, and Camu Camu. Three 12oz organic beverages that are sugar-free, refreshing, and functional, combining prebiotics, antioxidants, and bold Amazonian flavor.  

WHY THIS PARTNERSHIP MATTERS
 
- Validated innovation: Engenho recognized by Brazilian media as a pioneer in açaí coffee exports.  
- Certified trust: Tupan beverages are USDA Organic and Non-GMO Project Verified.  
- Functional purpose: 0 caffeine, 0 sugar, antioxidants, and prebiotic fiber.  
- Radical sustainability: upcycled beans that reduce waste across Brazil.  
- Shared mission: respect for the Amazon and empowerment of local communities.  

JOIN THE TRIBE, SIP THE FUTURE  

This is more than export—it’s evolution. With Engenho providing the innovation and Tupan bringing the brand to life in the U.S., açaí beans are stepping into the global spotlight.  

Every can, every scoop, every sip tells the story of the Amazon—sustainably sourced, fairly traded, and crafted with purpose.  

Join the Tupan Tribe. Drink the Amazon. Own the future.  

Source: Belém Negócios (Rodrigo Souza, 10 Aug 2024)


Written by: MARIO SOUTO