Traditional Amazon market scene showing large woven baskets filled with açaí beans, highlighting the raw ingredient used by Tupan Beverages, sourced from the Amazon region and connected to sustainable harvesting, local communities, and the transformation of açaí beans into premium functional beverages.

OVER 4,000 TONS OF AÇAÍ BEANS ARE WASTED EVERY SINGLE DAY IN BRAZIL. TUPAN EXISTS TO CHANGE THAT.

Tupan is a sustainability-focused startup that creates beverages from Amazon rainforest sourced ingredients. Our mission is simple: to eliminate waste from Açaí production and transform it into something people love.

Founded in April 2023 by three friends on a mission to build more than just a business — Tupan was born to create something that’s good for people and good for the planet. Innovation and the urge to be different are the compass that keeps the founders moving forward.

TUPAN’S WARRIORS

MATHEUS DE CAMPOS
Investment Banking Executive Director at Santander, Matheus is a dealmaker with 40+ M&A and capital markets transactions across the U.S., Europe and Latin America. With a background at Citigroup Consumer & Retail IB, he brings strategic depth to the tribe and a sharp eye for growth. Finance degree from BYU.
— CO-FOUNDER AND ASPIRING DJ (AND AN UNEXPECTEDLY AMAZING DAD)

MARIO SOUTO
Mario leads brand and creative at Tupan, blending strategy, design, and impact storytelling. With over 10 years of experience across Accenture, Globo, Oi, Huge, and the Government of Rio de Janeiro, he focuses on building brands with clear positioning and cultural relevance. Postgraduate in Branding and Digital Marketing.
— CO-FOUNDER AND MUSIC & FILM LOVER, GREAT CONVERSATION ENTHUSIAST

ANTHONY PRADO
Anthony combines financial expertise with a passion for building businesses. At Chobani, he drives strategy for La Colombe through forecasting and consolidation, after working in M&A at Credit Suisse and serving as a Finance Manager in the Army National Guard. He holds a Finance degree from Rutgers Business School.
— CO-FOUNDER AND SOCCER FANATIC WHO LOVES SPENDING TIME WITH HIS FAMILY

Tribal-style black illustration of a face surrounded by açaí roots, symbolizing the origin and power of Tupan Açaí Coffee.

The thunder spirit that still echoes through the forest

TUPAN – THE LEGEND OF THE WARRIOR. GOD OF THE AMAZON.

Long before colonizers arrived in the Americas, the indigenous people of the Amazon — especially the Tupi-Guarani tribes — believed in the sacred power of nature. For them, the rivers, trees, animals, sun, moon, and stars were not merely part of the landscape — they were gods, spirits, and ancestral forces that shaped and protected life.

Among all these deities, one stood out above all others: Tupan.

Tupan was the supreme Warrior-God of thunder and storms. He brought wind and rain to feed the forest, help the açaí flourish, and renew the cycles of life. According to the Tupi-Guarani, it was Tupan who gifted the açaí fruit to their people as a symbol of strength, vitality, and balance. The açaí nourished their warriors and connected the tribe to the divine essence of the forest.

He was feared, yet more than that — he was admired and loved. His voice thundered across the skies, and his strength flashed like lightning through the canopy.

Tupan was more than a god of power — he was a guardian of balance. Whenever spirits or humans crossed the line, destroyed nature, disrespected life, or disrupted harmony, he would rise like a true warrior to restore order with sacred fury. He didn’t act out of vengeance, but out of devotion to protect what is natural and divine.

Stories passed down through generations say that Tupan could assume human form. He would walk barefoot through the forest, watching every tree, every river, every jaguar. He could feel the pain of a fallen tree. He could cry with the suffering of a wounded animal. He could smile with the joy of the tribe. He could fight side by side with warriors of the forest, shielding them with thunder and rain.

He was never distant. He was present — living in every wind that blows through the leaves, every wild fruit that feeds the people, every drop of açaí juice that runs from the berry. Tupan was the essence of the forest itself.

Some believe Tupan still lives.

Not just in legend, but in every heart that defends the rainforest. In every hand that restores, cultivates, or protects. In every voice that speaks for life in the Amazon. In every tribe that drinks with purpose.

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